Public Relations

Throughout my entire career, assigning metrics to public relations has been difficult, finicky, and tough to explain. 

With some of my colleagues in marketing, it’s always been relatively straightforward. They were tracking website traffic, blog comments, social media reach, or other numbers that are readily available.

But for PR? I’ve tracked everything from how many mentions I receive in a month, to how many reporters I reach out to, to what the rate of response is to my pitches, and finally how many people my press mentions reach. 

I’ve talked to a lot of companies that don’t even know where to start when it comes to their public relations efforts. They might not even have PR efforts yet, and that’s totally cool.

Continue reading7 Simple Steps to Kicking Off Your In-House Public Relations