This post was originally published on Built In. Podcasts have become a fixture of daily life, and you may be able to promote your company as a guest on one. Here’s a guide to tapping into this marketing channel. Everyone has a podcast. That’s how it feels, anyway, especially during a year when many people …
In the last few months, I’ve found myself particularly captivated by what other people in a similar role to mine might experience. I’m the only public relations person at my company and I work in-house, whereas a lot of PR people I know work for agencies.
Continue readingMy Strategy For Cold OutreachEarly in my public relations career, I made the decision to start a private Twitter list of reporters that I was interested in because they covered topics relevant to my work.
This small decision took only a few minutes and has been a really helpful habit that I’ve kept up because it’s continually helping me build stronger relationships with reporters.
Continue readingHow I Leverage Twitter Lists for Public RelationsWorking in public relations means that every single work day, I’m looking at my media list. This is a habit I’ve cultivated over the years that I that truly believe helps me advance in my role.
Throughout my entire career, assigning metrics to public relations has been difficult, finicky, and tough to explain.
With some of my colleagues in marketing, it’s always been relatively straightforward. They were tracking website traffic, blog comments, social media reach, or other numbers that are readily available.
But for PR? I’ve tracked everything from how many mentions I receive in a month, to how many reporters I reach out to, to what the rate of response is to my pitches, and finally how many people my press mentions reach.
Continue readingThe Public Relations Formulas I Created to Calculate Reach