This post was originally published on BuiltIn. Podcasts have become a fixture of daily life, and you may be able to promote your company as a guest on one. Here’s a guide to tapping into this marketing channel. Everyone has a podcast. That’s how it feels, anyway, especially during a year when many people took …
This post was originally published on Built In. Podcasts have become a fixture of daily life, and you may be able to promote your company as a guest on one. Here’s a guide to tapping into this marketing channel. Everyone has a podcast. That’s how it feels, anyway, especially during a year when many people …
In the last few months, I’ve found myself particularly captivated by what other people in a similar role to mine might experience. I’m the only public relations person at my company and I work in-house, whereas a lot of PR people I know work for agencies.
Continue readingMy Strategy For Cold OutreachEarly in my public relations career, I made the decision to start a private Twitter list of reporters that I was interested in because they covered topics relevant to my work.
This small decision took only a few minutes and has been a really helpful habit that I’ve kept up because it’s continually helping me build stronger relationships with reporters.
Continue readingHow I Leverage Twitter Lists for Public RelationsWorking in public relations means that every single work day, I’m looking at my media list. This is a habit I’ve cultivated over the years that I that truly believe helps me advance in my role.