If you’re on LinkedIn, you want to make sure your profile is set up so it’s clear who you are and what you do, along with why someone else on LinkedIn may want to reach out.
I’ve written about why I keep my LinkedIn profile updated even when I’m not job hunting.
To get into more specifics, here are a few things I do to take my profile beyond just filling it out. Continue readingWhat I Do To Take My LinkedIn Profile to the Next Level
Early in my public relations career, I made the decision to start a private Twitter list of reporters that I was interested in because they covered topics relevant to my work.
This small decision took only a few minutes and has been a really helpful habit that I’ve kept up because it’s continually helping me build stronger relationships with reporters.
Continue readingHow I Leverage Twitter Lists for Public RelationsThroughout my entire career, assigning metrics to public relations has been difficult, finicky, and tough to explain.
With some of my colleagues in marketing, it’s always been relatively straightforward. They were tracking website traffic, blog comments, social media reach, or other numbers that are readily available.
But for PR? I’ve tracked everything from how many mentions I receive in a month, to how many reporters I reach out to, to what the rate of response is to my pitches, and finally how many people my press mentions reach.
Continue readingThe Public Relations Formulas I Created to Calculate ReachI am the kind of person that really thrives on lists. (This probably isn’t surprising if you know me at all.) I make lists of tasks every day in Todoist, I keep a list of my goals, and the final type of list I make I can only really classify as “career lists.” They are …
The other day I was on the phone with a friend who mentioned she is job hunting. I quickly opened up a new tab on my laptop to check out her LinkedIn profile only to find no profile photo and the bare minimum information about her.
Continue readingI Keep My LinkedIn Profile Updated Even When I’m Not Job Hunting, Here’s Why