The end of the year is my favourite time of year because this is the time when I get to set new goals. I love reflecting on the past and planning for the future.
Continue readingSetting Goals: The Four-Step Process I Use To Plan Every Year
Through a group of public relations professionals I recently joined, I was encouraged to turn off email notifications on my phone. Now, that seemed like a wild idea for me, because what if I got an email from a journalist that I needed to respond to immediately? Michael Smart, who leads the group, encouraged everyone …
Continue reading “The Email System I’m Using to Get to Inbox Zero More Often And Check Email Less”
I’ve talked to a lot of companies that don’t even know where to start when it comes to their public relations efforts. They might not even have PR efforts yet, and that’s totally cool.
Continue reading7 Simple Steps to Kicking Off Your In-House Public Relations
Here’s a story you probably haven’t heard. Beginning in September of 1961 and ending in June of 1976 are what came to be known as the Cod Wars between the UK and Iceland. (Yes, there’s no L in there – cod as in the fish.)
British ships were fishing in Icelandic waters. The Icelandic government asked them to stop, as they were disrespecting international waters. British ships refused. Continue readingHow to Get Press Mentions as a Small Company: Lessons from Iceland’s History