Hailley

The Three Books That Taught Me The Most in 2019 (Plus Other Favourites From This Year)

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I went into 2019 with an appetite for reading. In 2018, I read 127 books and as I’ve written about, a lot of that reading has to do with the fact that I’ve been leaning into reading the types of books that I want to be reading and not worrying so much about what I ‘should’ be reading. 

In 2019 so far I have read 75 books and have discovered some real gems. I also spent more time reading self-improvement and business books in 2019. 

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My Strategy For Cold Outreach

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Throughout my career, I’ve found myself particularly keen to learn from others in a similar role to me. I’m the only public relations (PR) person where I work and I am in-house, whereas a lot of PR people I know work for agencies. It’s sometimes strange being the only person doing a job in a …

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My Step-by-Step Process for Editing a LinkedIn Profile

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I had a LinkedIn profile before I had a job. That has nothing to do with tremendous foresight on my behalf and everything to do with a very supportive father who helped me set one up when I was on my way to University.

Now, 9 years later, I not only have a LinkedIn profile, but I’ve received job offers because of it. I’ve made valuable industry connections. I’ve kept in touch with professional contacts whose emails I didn’t have, and many many other things.

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How I Leverage Twitter Lists for Public Relations

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Early in my public relations career, I made the decision to start a private Twitter list of reporters that I was interested in because they covered topics relevant to my work.

This small decision took only a few minutes and has been a really helpful habit that I’ve kept up because it’s continually helping me build stronger relationships with reporters.

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