My Step-by-Step Process for Editing a LinkedIn Profile

I had a LinkedIn profile before I had a job. That has nothing to do with tremendous foresight on my behalf and everything to do with a very supportive father who helped me set one up when I was on my way to University.

Now, 9 years later, I not only have a LinkedIn profile, but I’ve received job offers because of it. I’ve made valuable industry connections. I’ve kept in touch with professional contacts whose emails I didn’t have, and many many other things.

Continue readingMy Step-by-Step Process for Editing a LinkedIn Profile

How I Leverage Twitter Lists for Public Relations

Early in my public relations career, I made the decision to start a private Twitter list of reporters that I was interested in because they covered topics relevant to my work.

This small decision took only a few minutes and has been a really helpful habit that I’ve kept up because it’s continually helping me build stronger relationships with reporters.

Continue readingHow I Leverage Twitter Lists for Public Relations

The Public Relations Formulas I Created to Calculate Reach

Throughout my entire career, assigning metrics to public relations has been difficult, finicky, and tough to explain. 

With some of my colleagues in marketing, it’s always been relatively straightforward. They were tracking website traffic, blog comments, social media reach, or other numbers that are readily available.

But for PR? I’ve tracked everything from how many mentions I receive in a month, to how many reporters I reach out to, to what the rate of response is to my pitches, and finally how many people my press mentions reach. 

Continue readingThe Public Relations Formulas I Created to Calculate Reach