I had a LinkedIn profile before I had a job. That has nothing to do with tremendous foresight on my behalf and everything to do with a very supportive father who helped me set one up when I was on my way to University.
Now, 9 years later, I not only have a LinkedIn profile, but I’ve received job offers because of it. I’ve made valuable industry connections. I’ve kept in touch with professional contacts whose emails I didn’t have, and many many other things.
Throughout my entire career, assigning metrics to public relations has been difficult, finicky, and tough to explain.
With some of my colleagues in marketing, it’s always been relatively straightforward. They were tracking website traffic, blog comments, social media reach, or other numbers that are readily available.
But for PR? I’ve tracked everything from how many mentions I receive in a month, to how many reporters I reach out to, to what the rate of response is to my pitches, and finally how many people my press mentions reach.