The System I’m Using to Get to Inbox Zero More Often And Check Email Less

Through a group of Public Relations professionals I recently joined, I was encouraged to turn off email notifications on my phone.

Now, that seemed like a crazy idea for me, because what if I got a reporter email I needed to respond to immediately?

Michael Smart, who leads the group, encouraged everyone to really think it over. How frequently did they truly get emails they needed to respond to immediately? For me, the answer was: not as often as I’d like to think.

So I picked up my phone, headed over to settings, and turned off email notifications.

Continue reading “The System I’m Using to Get to Inbox Zero More Often And Check Email Less”

7 Simple Steps to Launching In-House Public Relations at a Startup

I’ve talked to a lot of startups that don’t even know where to start when it comes to their public relations efforts. They might not even have PR efforts yet, and that’s totally cool.

When you’re ready to start thinking about it, and having one member of your team wearing the PR hat, here are some of the things you can immediately do to set up the whole press shebang.

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3 Things You Should Know About Personal Branding

The first time I heard the words ‘personal branding’ I was convinced that they didn’t apply to me. I’m not a company or a celebrity, even the image of branding a cow came to mind, so why should I have my own branding, what does that even mean?

Unknowingly, through the course of my university studies I started to naturally develop a personal brand online through the use of social media. Now, I wish I’d used personal branding to my advantage sooner. Continue reading “3 Things You Should Know About Personal Branding”