7 Simple Steps to Launching In-House Public Relations at a Startup

I’ve talked to a lot of startups that don’t even know where to start when it comes to their public relations efforts. They might not even have PR efforts yet, and that’s totally cool.

When you’re ready to start thinking about it, and having one member of your team wearing the PR hat, here are some of the things you can immediately do to set up the whole press shebang.

Continue reading “7 Simple Steps to Launching In-House Public Relations at a Startup”

3 Things You Should Know About Personal Branding

The first time I heard the words ‘personal branding’ I was convinced that they didn’t apply to me. I’m not a company or a celebrity, even the image of branding a cow came to mind, so why should I have my own branding, what does that even mean?

Unknowingly, through the course of my university studies I started to naturally develop a personal brand online through the use of social media. Now, I wish I’d used personal branding to my advantage sooner. Continue reading “3 Things You Should Know About Personal Branding”

How to get PR as a Startup: Lessons from Iceland’s History

Here’s a story you probably haven’t heard. Beginning in September of 1961 and ending in June of 1976 are what came to be known as the Cod Wars between the UK and Iceland. (Yes, there’s no L in there – cod as in the fish.)

British ships were fishing in Icelandic waters. The Icelandic government asked them to stop, as they were disrespecting international waters. British ships refused. Continue reading “How to get PR as a Startup: Lessons from Iceland’s History”