We’re in an era where if you are trying to create a personal brand online or share your work, you do that by creating content — and creating content is a fantastic way to build your brand, make new connections, and level up your knowledge. When you add it all up, though, it can be a lot …
One weekend in 2021, I decided to hire a virtual assistant. I was trying to book flights to Northern Canada, which was a bigger task than usual. I needed multiple options, and we would be staying in a hotel overnight on our way. At the time, my daughter was just over 6 months old, and …
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I’ve worked in public relations (PR) for over ten years now. One of the first things I did at my first job was to create a PR contact list, or PR media list if you prefer, so I can keep track of every media outlet, reporter, and journalist that I’m in touch with or that …
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This post was originally published on BuiltIn. Nobody likes a crisis, but with a clear plan, you can emerge from tough times stronger. Here’s a guide to getting started. Never before have I said the phrase “crisis communications” as many times as I did in 2020. Before that year, I had taken crisis communications courses in …
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I’ve worked remotely for almost seven years, and meetings have been a natural part of my work. Doing video calls is one of the few ways I connected with Buffer teammates before meeting most of them in person over a year after I joined. So this article is not saying that I’m entirely against meetings, …