Early in my public relations career, I made the decision to start a private Twitter list of reporters that I was interested in because they covered topics relevant to my work.
This small decision took only a few minutes and has been a really helpful habit that I’ve kept up because it’s continually helping me build stronger relationships with reporters.
Continue readingHow I Leverage Twitter Lists for Public RelationsThe other day I was on the phone with a friend who mentioned she is job hunting. I quickly opened up a new tab on my laptop to check out her LinkedIn profile only to find no profile photo and the bare minimum information about her. Continue readingI Keep My LinkedIn Profile Updated Even When I’m Not Job Hunting, Here’s Why
Here’s a story you probably haven’t heard. Beginning in September of 1961 and ending in June of 1976 are what came to be known as the Cod Wars between the UK and Iceland. (Yes, there’s no L in there – cod as in the fish.)
British ships were fishing in Icelandic waters. The Icelandic government asked them to stop, as they were disrespecting international waters. British ships refused. Continue readingHow to Get Press Mentions as a Small Company: Lessons from Iceland’s History