I’ve worked in public relations (PR) for over ten years now. One of the first things I did at my first job was to create a PR contact list, or PR media list if you prefer, so I can keep track of every media outlet, reporter, and journalist that I’m in touch with or that …
Early in my public relations career, I made the decision to start a private Twitter list of reporters that I was interested in because they covered topics relevant to my work.
This small decision took only a few minutes and has been a really helpful habit that I’ve kept up because it’s continually helping me build stronger relationships with reporters.Continue readingHow I Leverage Twitter Lists for Public Relations
Throughout my entire career, assigning metrics to public relations has been difficult, finicky, and tough to explain.
With some of my colleagues in marketing, it’s always been relatively straightforward. They were tracking website traffic, blog comments, social media reach, or other numbers that are readily available.
But for PR? I’ve tracked everything from how many mentions I receive in a month, to how many reporters I reach out to, to what the rate of response is to my pitches, and finally how many people my press mentions reach.Continue readingThe Public Relations Formulas I Created to Calculate Reach
I’ve talked to a lot of companies that don’t even know where to start when it comes to their public relations efforts. They might not even have PR efforts yet, and that’s totally cool.
Here’s a story you probably haven’t heard. Beginning in September of 1961 and ending in June of 1976 are what came to be known as the Cod Wars between the UK and Iceland. (Yes, there’s no L in there – cod as in the fish.)
British ships were fishing in Icelandic waters. The Icelandic government asked them to stop, as they were disrespecting international waters. British ships refused. Continue readingHow to Get Press Mentions as a Small Company: Lessons from Iceland’s History