How to get PR as a Startup: Lessons from Iceland’s History

Here’s a story you probably haven’t heard. Beginning in September of 1961 and ending in June of 1976 are what came to be known as the Cod Wars between the UK and Iceland. (Yes, there’s no L in there – cod as in the fish.)

British ships were fishing in Icelandic waters. The Icelandic government asked them to stop, as they were disrespecting international waters. British ships refused. Continue readingHow to get PR as a Startup: Lessons from Iceland’s History

How To Add Periscope Into Your Social Media And PR Strategies

Can you believe it’s already October? I’m having a hard time with it since I now live in San Francisco and the weather, other than dipping from the recent heat wave, has otherwise not indicated that fall is on it’s way – but I’m still going to look for, and consume, all of the pumpkin things I can find.
Continue readingHow To Add Periscope Into Your Social Media And PR Strategies