The Public Relations Formulas I Created to Calculate Reach

Throughout my entire career, assigning metrics to public relations has been difficult, finicky, and tough to explain.  With some of my colleagues in marketing, it’s always been relatively straightforward. They were tracking website traffic, blog comments, social media reach, or other numbers that are readily available. But for PR? I’ve tracked everything from how many …

How to get PR as a Startup: Lessons from Iceland’s History

Here’s a story you probably haven’t heard. Beginning in September of 1961 and ending in June of 1976 are what came to be known as the Cod Wars between the UK and Iceland. (Yes, there’s no L in there – cod as in the fish.)

British ships were fishing in Icelandic waters. The Icelandic government asked them to stop, as they were disrespecting international waters. British ships refused. Continue readingHow to get PR as a Startup: Lessons from Iceland’s History