Working in public relations means that every single work day, I’m looking at my media list. This is a habit I’ve cultivated over the years that I that truly believe helps me advance in my role.
Throughout my entire career, assigning metrics to public relations has been difficult, finicky, and tough to explain. With some of my colleagues in marketing, it’s always been relatively straightforward. They were tracking website traffic, blog comments, social media reach, or other numbers that are readily available. But for PR? I’ve tracked everything from how many …
I’ve talked to a lot of startups that don’t even know where to start when it comes to their public relations efforts. They might not even have PR efforts yet, and that’s totally cool.
As were coming to the end of 2015, I find myself looking to make sure everything is organized for the new year. Much like the rest of my life, this also applies to social media and PR. Continue readingHow I Use Twitter Lists for Public Relations
Here’s a story you probably haven’t heard. Beginning in September of 1961 and ending in June of 1976 are what came to be known as the Cod Wars between the UK and Iceland. (Yes, there’s no L in there – cod as in the fish.)
British ships were fishing in Icelandic waters. The Icelandic government asked them to stop, as they were disrespecting international waters. British ships refused. Continue readingHow to get PR as a Startup: Lessons from Iceland’s History