7 Simple Steps to Launching In-House Public Relations at a Startup

I’ve talked to a lot of startups that don’t even know where to start when it comes to their public relations efforts. They might not even have PR efforts yet, and that’s totally cool.

When you’re ready to start thinking about it, and having one member of your team wearing the PR hat, here are some of the things you can immediately do to set up the whole press shebang.

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The Quick and Easy Guide To Creating a Media List

Working in PR means that every single day, I’m in my media list. I’m definitely not the only PR person who does this, but to be honest I’m not sure where I picked it up. Probably from my sheer adoration of spreadsheets, and in particular, Google Sheets.

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How to get PR as a Startup: Lessons from Iceland’s History

Here’s a story you probably haven’t heard. Beginning in September of 1961 and ending in June of 1976 are what came to be known as the Cod Wars between the UK and Iceland. (Yes, there’s no L in there – cod as in the fish.)

British ships were fishing in Icelandic waters. The Icelandic government asked them to stop, as they were disrespecting international waters. British ships refused. Continue reading How to get PR as a Startup: Lessons from Iceland’s History

How To Add Periscope Into Your Social Media And PR Strategies

Can you believe it’s already October? I’m having a hard time with it since I now live in San Francisco and the weather, other than dipping from the recent heat wave, has otherwise not indicated that fall is on it’s way – but I’m still going to look for, and consume, all of the pumpkin things I can find.
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