My Step-by-Step Process for Editing a LinkedIn Profile

I had a LinkedIn profile before I had a job. That has nothing to do with tremendous foresight on my behalf and everything to do with a very supportive father who helped me set one up when I was on my way to University.

Now, 9 years later, I not only have a LinkedIn profile, but I’ve received job offers because of it. I’ve made valuable industry connections. I’ve kept in touch with professional contacts whose emails I didn’t have, and many many other things.

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How I Leverage Twitter Lists for Public Relations

Early in my public relations career, I made the decision to start a private Twitter list of reporters that I was interested in because they covered topics relevant to my work.

This small decision took only a few minutes and has been a really helpful habit that I’ve kept up because it’s continually helping me build stronger relationships with reporters.

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How to Get Press Mentions as a Small Company: Lessons from Iceland’s History

Here’s a story you probably haven’t heard. Beginning in September of 1961 and ending in June of 1976 are what came to be known as the Cod Wars between the UK and Iceland. (Yes, there’s no L in there – cod as in the fish.)

British ships were fishing in Icelandic waters. The Icelandic government asked them to stop, as they were disrespecting international waters. British ships refused. Continue readingHow to Get Press Mentions as a Small Company: Lessons from Iceland’s History