3 Things You Should Know About Personal Branding

The first time I heard the words ‘personal branding’ I was convinced that they didn’t apply to me. I’m not a company or a celebrity, even the image of branding a cow came to mind, so why should I have my own branding, what does that even mean?

Unknowingly, through the course of my university studies I started to naturally develop a personal brand online through the use of social media. Now, I wish I’d used personal branding to my advantage sooner. Continue reading3 Things You Should Know About Personal Branding

How to get PR as a Startup: Lessons from Iceland’s History

Here’s a story you probably haven’t heard. Beginning in September of 1961 and ending in June of 1976 are what came to be known as the Cod Wars between the UK and Iceland. (Yes, there’s no L in there – cod as in the fish.)

British ships were fishing in Icelandic waters. The Icelandic government asked them to stop, as they were disrespecting international waters. British ships refused. Continue readingHow to get PR as a Startup: Lessons from Iceland’s History

16 LinkedIn Tips to Make Your Profile Amazing

By Hailley Griffis

LinkedIn, the professional social network has over 364 million members in over 200 countries and territories, and is by far the best professional tool I’ve adopted.

Through LinkedIn, I’m able to regularly be in touch with amazing people in my industry, potential clients and I frequently have recruiters reach out. LinkedIn helped me grow a freelance business and has helped me find jobs and make connections, and I want LinkedIn to be just as useful for you, so here are some of the best LinkedIn tips I can muster. Continue reading16 LinkedIn Tips to Make Your Profile Amazing