Working in public relations means that every single work day, I’m looking at my media list. This is a habit I’ve cultivated over the years that I that truly believe helps me advance in my role.
Throughout my entire career, assigning metrics to public relations has been difficult, finicky, and tough to explain.
With some of my colleagues in marketing, it’s always been relatively straightforward. They were tracking website traffic, blog comments, social media reach, or other numbers that are readily available.
But for PR? I’ve tracked everything from how many mentions I receive in a month, to how many reporters I reach out to, to what the rate of response is to my pitches, and finally how many people my press mentions reach.Continue readingThe Public Relations Formulas I Created to Calculate Reach
I am the kind of person that really thrives on lists. (This probably isn’t surprising if you know me at all.)
I make lists of tasks every day in Todoist, I keep a list of my goals, and the final type of list I make I can only really classify as “career lists.” They are lists I’ve been keeping for a few years now that are related to my career in one way or another.Read morE
The other day I was on the phone with a friend who mentioned she is job hunting. I quickly opened up a new tab on my laptop to check out her LinkedIn profile only to find no profile photo and the bare minimum information about her. Continue readingI Keep My LinkedIn Profile Updated Even When I’m Not Job Hunting, Here’s Why
It’s the end of 2018 and nobody is more surprised than I am that I’ve been able to do so much reading.